{"title":"New Denim Arrivals","description":"","products":[{"product_id":"bernadette-jean-beige-wash","title":"Bernadette Jean \/ Beige Wash","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe ALPHA60 Bernadette Jean is a classic, full-length denim jean with a high rise and straight fit. Crafted from rigid denim, it features a unique side seam that gradually wraps around to the front of the leg at the hem, offering a modern twist on a timeless silhouette.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Classic denim five-pocket design\u003c\/p\u003e\n\u003cp\u003e- Full-length straight leg\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e- High-rise fit\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e- Side seam detail wrapping toward front hem\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e- Please note, as a rigid denim this style may relax and give out up to half a size when worn\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Beige Wash\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Cold machine wash. Do not dry clean. Do not bleach. Warm iron. Drip dry in shade. Do not soak.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Regular fit\u003c\/p\u003e","brand":"Alpha60","offers":[{"title":"XXS","offer_id":51461711298692,"sku":"34509112","price":124.0,"currency_code":"AUD","in_stock":false},{"title":"XS","offer_id":51461711331460,"sku":"34509122","price":124.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":51461711364228,"sku":"34509132","price":124.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51461711396996,"sku":"34509142","price":124.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":51461711429764,"sku":"34509152","price":124.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":51461711462532,"sku":"34509162","price":124.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9809\/files\/34509_BERNADETTEJEAN_BEIGEWASH6.jpg?v=1770179309"},{"product_id":"bernadette-jean-black","title":"Bernadette Jean \/ Black","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe ALPHA60 Bernadette Jean is a classic, full-length, high-rise straight leg jean crafted in rigid denim. Designed with a traditional five-pocket construction, it features a unique side seam that gradually wraps around to the front of the leg at the hem, offering a modern twist on a timeless silhouette.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Classic denim five-pocket design\u003c\/p\u003e\n\u003cp\u003e- Full-length straight leg\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e- High-rise fit\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e- Side seam detail wrapping toward front hem\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e- Please note, as a rigid denim this style may relax and give out up to half a size when worn\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Black\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 70% Cotton 20% Pes 10% Viscose\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Cold machine wash. Do not dry clean. Do not bleach. Warm iron. Drip dry in shade. Do not soak.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Regular fit \u003c\/p\u003e","brand":"Alpha60","offers":[{"title":"XXS","offer_id":51461711560836,"sku":"34509212","price":174.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":51461711593604,"sku":"34509222","price":174.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":51461711626372,"sku":"34509232","price":174.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51461711659140,"sku":"34509242","price":174.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":51461711691908,"sku":"34509252","price":174.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":51461711724676,"sku":"34509262","price":174.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9809\/files\/34509_BERNADETTEJEAN_BLACK8.jpg?v=1770179143"},{"product_id":"cash-jean-indigo-beige-wash","title":"Cash Jean \/ Indigo Beige Wash","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp data-start=\"0\" data-end=\"324\"\u003eThe ALPHA60 Cash Jean is a classic five-pocket style designed with a full-length straight-leg silhouette. Featuring a mid-rise fit and clean no-waistband construction, it delivers a modern, streamlined look while maintaining timeless versatility. Crafted from rigid denim, it offers a structured feel that softens with wear.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Full-length straight leg silhouette\u003c\/p\u003e\n\u003cp\u003e- Mid-rise fit\u003c\/p\u003e\n\u003cp\u003e- No waistband design\u003c\/p\u003e\n\u003cp\u003e- Classic 5-pocket construction\u003c\/p\u003e\n\u003cp\u003e- Please note, as a rigid denim this style may relax and give out up to half a size when worn\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Indigo Beige Wash\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e  80% Cotton 20% PES\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Cold machine wash. Do not dry clean. Do not bleach. Warm iron. Drip dry in shade. Do not soak.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Regular fit\u003c\/p\u003e","brand":"Alpha60","offers":[{"title":"XXS","offer_id":51461713723524,"sku":"34510112","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":51461713756292,"sku":"34510122","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":51461713789060,"sku":"34510132","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51461713821828,"sku":"34510142","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":51461713854596,"sku":"34510152","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":51461713887364,"sku":"34510162","price":259.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9809\/files\/34510_CASHJEAN_INDIGOBEIGEWASH16.jpg?v=1770178566"},{"product_id":"cash-jean-washed-black","title":"Cash Jean \/ Washed Black","description":"\u003cp\u003e \u003c\/p\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"5146c7ea-28d9-48b7-a2bc-867de9c5afad\" data-testid=\"conversation-turn-463\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69e55c51-9c5c-83a0-8c5d-2e58b8a457bf-4\" data-testid=\"conversation-turn-464\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"9868a560-ce6a-4a69-95a7-ce4fa90fa7e5\" dir=\"auto\" data-message-model-slug=\"gpt-5-3\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"328\"\u003eThe ALPHA60 Cash Jean is a modern take on a classic, designed with a full-length straight-leg silhouette in washed black rigid denim. Featuring a mid-rise fit and a clean no-waistband construction, it offers a streamlined look with a contemporary edge. Traditional five-pocket detailing completes this versatile everyday staple.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Full-length straight leg silhouette\u003c\/p\u003e\n\u003cp\u003e- Mid-rise fit\u003c\/p\u003e\n\u003cp\u003e- No waistband design\u003c\/p\u003e\n\u003cp\u003e- Classic 5-pocket construction\u003c\/p\u003e\n\u003cp\u003e- Please note, as a rigid denim this style may relax and give out up to half a size when worn\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Washed Black\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Cold machine wash. Do not dry clean. Do not bleach. Warm iron. Drip dry in shade. Do not soak.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Regular fit\u003c\/p\u003e","brand":"Alpha60","offers":[{"title":"XXS","offer_id":51461714018436,"sku":"34510212","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":51461714051204,"sku":"34510222","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":51461714083972,"sku":"34510232","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51461714116740,"sku":"34510242","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":51461714149508,"sku":"34510252","price":259.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":51461714182276,"sku":"34510262","price":259.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9809\/files\/34510_CASHJEAN_WASHEDBLACK6.jpg?v=1770177759"},{"product_id":"scottie-jean-light-indigo","title":"Scottie Jean \/ Light Indigo","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe ALPHA60 Scottie Jean \u003cmeta charset=\"utf-8\"\u003eis a classic five-pocket style in light indigo rigid denim. Designed with a high-rise waist and full-length cut, it features a straight leg silhouette for a timeless and versatile look.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Classic 5 pocket design \u003c\/p\u003e\n\u003cp\u003e- Full length silhouette\u003c\/p\u003e\n\u003cp\u003e- High-rise fit\u003c\/p\u003e\n\u003cp\u003e- Straight leg cut\u003c\/p\u003e\n\u003cp\u003e- Please note, as a rigid denim, this style may relax and give out up to half a size when worn.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Light Indigo\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Cold machine wash. Do not dry clean. Do not bleach. Warm iron. Drip dry in shade. Do not soak.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Regular fit\u003c\/p\u003e","brand":"Alpha60","offers":[{"title":"XXS","offer_id":51461728501892,"sku":"34508112","price":249.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":51461728534660,"sku":"34508122","price":249.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":51461728567428,"sku":"34508132","price":249.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51461728600196,"sku":"34508142","price":249.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":51461728632964,"sku":"34508152","price":249.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":51461728665732,"sku":"34508162","price":249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9809\/files\/34508_SCOTTIEJEAN_LIGHTINDIGO21.jpg?v=1770179675"},{"product_id":"scottie-jean-washed-black","title":"Scottie Jean \/ Washed Black","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThe ALPHA60 Scottie Jean is a classic high-rise jean with a straight leg silhouette, crafted in washed black rigid denim for a timeless look. Designed with a full-length cut and traditional five-pocket styling, this jean offers a structured fit that will soften and mould to your shape over time.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Classic 5 pocket design \u003c\/p\u003e\n\u003cp\u003e- Full length silhouette\u003c\/p\u003e\n\u003cp\u003e- High-rise fit\u003c\/p\u003e\n\u003cp\u003e- Straight leg cut\u003c\/p\u003e\n\u003cp\u003e- Please note, as a rigid denim, this style may relax and give out up to half a size when worn.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eColour:\u003c\/strong\u003e Washed Black\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFabric:\u003c\/strong\u003e 100% Cotton\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCare:\u003c\/strong\u003e Cold machine wash. Do not dry clean. Do not bleach. Warm iron. Drip dry in shade. Do not soak.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFit:\u003c\/strong\u003e Regular fit\u003c\/p\u003e","brand":"Alpha60","offers":[{"title":"XXS","offer_id":51461728829572,"sku":"34508212","price":249.0,"currency_code":"AUD","in_stock":true},{"title":"XS","offer_id":51461728862340,"sku":"34508222","price":249.0,"currency_code":"AUD","in_stock":true},{"title":"S","offer_id":51461728895108,"sku":"34508232","price":249.0,"currency_code":"AUD","in_stock":true},{"title":"M","offer_id":51461728927876,"sku":"34508242","price":249.0,"currency_code":"AUD","in_stock":true},{"title":"L","offer_id":51461728960644,"sku":"34508252","price":249.0,"currency_code":"AUD","in_stock":true},{"title":"XL","offer_id":51461728993412,"sku":"34508262","price":249.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0612\/9809\/files\/34508_SCOTTIEJEAN_WASHEDBLACK8.jpg?v=1770179409"}],"url":"https:\/\/www.alpha60.co.nz\/collections\/new-denim-arrivals.oembed","provider":"Alpha60","version":"1.0","type":"link"}