Wool & Outerwear Care Guide

Our wool coats and jackets are crafted from carefully selected, high-quality materials. With the right care, they are designed to look and feel beautiful for years to come.

Our range includes wool coats and blazers made using a variety of fabrics and techniques to achieve a refined fit and finish. We particularly love our double-faced flannel styles, created by weaving two layers together or brushing both sides of a thick wool for a soft, velvety texture. Naturally warm and substantial, these styles are unlined, offering comfort, versatility, and ease of layering.

Washing

Wool coats require professional care to maintain their structure and finish.

  • Dry clean only
  • Dry clean at the end of each winter season before storage
  • Between wears, use a clothing brush to remove dust, hair, or lint
  • Avoid lint rollers or sticky tape, as they can leave residue
  • Do not wash at home, as water can damage internal layers and affect shape
  • For small stains, gently blot rather than rubbing and leave treatment to your dry cleaner
  • Cleaning before storage helps deter moths

Storage

Proper storage helps maintain the shape and longevity of wool coats.

  • Hang on a sturdy wooden hanger with wide shoulders
  • This supports the coat’s weight and prevents shoulder and sleeve distortion
  • Ensure the coat is completely dry before storing
  • Use cedar blocks to keep garments fresh and help deter moths

Pilling

Pilling is a natural characteristic of wool fibres.

  • Occurs as fibres move and rub together with wear
  • Most common in high-friction areas such as underarms, seams, and contact with bags or jackets
  • A normal part of wearing wool and not a fault in the fabric
  • Use a pilling comb or de-piller lightly to remove pills
  • Avoid pressing or rubbing too hard, as this can damage fibres and increase pilling

Need a little more help?

To help us resolve your fabric query as quickly as possible, please include the following in your email:

- Your name and contact details

- Purchase date

- Proof of purchase, including order or receipt number


- Clear images showing the issue

Once received, our team will review the details and contact you with next steps. This may include a repair, exchange, or credit note.

Where possible, repair is our preferred solution, helping extend the life of the garment and reduce waste. You can also contact your local Alpha60 store for recommended repair partners.

For further garment care advice, feel free to get in touch. We are always here to help.

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